Motion · Labs
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Live 5 Full Package spots open this week · 5 Mentorship spots this month

Marketing was meant
to grow your business.
Not just your invoices.

One team runs your content, paid ads, retargeting, outreach and tracking. One weekly call. One phone number on WhatsApp. Built by operators behind 1B+ organic views and campaigns for Represent, David Lloyd and Broken Planet.

30-min call · zero pitch deck Written fix-list delivered same day No follow-up unless you want one
Trusted by teams behind
The room you're already in

You've probably done
the rounds already.

The London agency who promised the world and ghosted by month three. The freelancer who was great until they took on too many clients. The "social media expert" cousin who knew Canva. The graduate who knew Instagram but not your business. The boosted Facebook post somebody told you you should run.

And every time, the same outcome. A few thousand quid lighter and exactly the same number of customers as before.

  • Reports nobody opens
  • Vanity metrics, not revenue
  • A "viral" video that hit 200 views
  • Account managers, not operators
  • Theory courses, no execution
  • Six-month onboarding plans
Most established businesses don't have a marketing problem. They have a "we tried marketing, it didn't work, and now we don't trust anyone" problem.
The receipts

Numbers, not vibes.

Every claim below is a metric we've tracked, audited or produced ourselves. The framework is repeatable.

Organic IG views
1B+
Generated by the founders across managed accounts.
Reels above 1M views
200+
Engineered against the 5-KPI framework.

"Nothing else in the space stays with you for life on WhatsApp."

From the proposal · Tom & Reuben

The 5 KPI Performance Framework

Hook retention, watch time, engagement, view-to-follow, and follower-to-customer. Five numbers that diagnose any account in under 30 minutes — the same loop the founders ran inside an 8-figure consumer brand.

Likes on top reel
350k
Single-reel engagement record.
Highest single reel
35M
One reel. 35 million organic views. Not luck — it ran the same five-step framework every Motion Labs reel runs through.
Accounts at scale
50+
Side-project sales
£100k
Telegram community
8,000+
Operators behind campaigns for
The thesis

One team. Four jobs. One set of numbers on the same weekly call.

Marketing is about sanity, not vanity. Attention gets you seen. Traffic gets you paid. Most agencies stop at the first one and call it a day.

We run the whole loop in one team. Content that gets watched, ads that retarget the people who watched it, outreach that opens conversations the algorithm never would, and tracking that tells you which pound did what. Four people doing four jobs, all in one team, on one weekly call, reading from the same numbers.

Boring. Effective. Yours.

See the framework
The framework

Five benchmarks. Zero excuses.

If a piece of content underperforms on one of these, we know exactly which lever to pull. No guesswork.

01 / Hook Retention
60%+
First three seconds

Pattern interruptors and proven hook concepts. If retention drops below 60%, the opening is dead. Repeat what works above the bar, kill what doesn't.

02 / Engagement Rate
5%
Of total views

Likes, comments, shares, saves. Views without engagement = vanity. Content has to be funny, shareable or trigger a reaction worth taking action on.

03 / Watch Time
6s+
On a 8–10s reel

Achieved through editing. Zooms, SFX, jump cuts, captions. Something must always be moving on screen so the viewer never gets bored enough to swipe.

04 / View → Follow
0.5%
Conversion rate

CTAs are embedded into the content, not pitched at the end. We engineer follow-worthiness into the concept itself, not bolt it on afterward.

05 / View → Follower
50%
Reach ratio

Total monthly views should hit 50% of follower count. If it's underperforming, we trace it upstream: which of the four KPIs above is the bottleneck.

Campaigns & content strategy

Posted with purpose.
Tracked to the click.

Every account we run lives inside a 30-day editorial calendar built around the framework. Hooks are batched, reels are shot in production days, paid traffic is layered on top of organic winners.

01Daily reels. Hook-engineered, batched in monthly production days.
02Stories & carousels. Retention layer between drops, daily.
03Paid amplification. Top organic performers pushed via Meta Ads.
04Weekly review. KPIs measured, calendar adjusted, hooks refined.
See how we deliver
Content calendar — Q2 client
April · 2026
Reels Ads Stories
Mon
Tue
Wed
Thu
Fri
Sat
Sun
30
31
1
Reel
2
ReelStory
3
Ad
4
Reel
5
Post
6
Reel
7
ReelStory
8
Reel
9
ReelStory
10
Ad
11
Shoot
12
Post
13
Reel
14
ReelStory
15
Reel
16
ReelStory
17
Ad
18
Reel
19
Post
20
Reel
21
ReelStory
22
Reel
23
Reel
24
Ad
25
ReelAd
26
Post
27
Reel
28
ReelStory
29
Reel
30
ReelStory
1
2
3
Reel Story Post Ad
+23% MoM reach
Two ways in

We run it. Or we teach
your team to.

Both packages run on the same system. Pick whether you want it executed for you week to week, or installed into your team in eight.

Done with you · Ongoing

The Full Package

Cap: 5 clients per week

We run the full marketing engine for your business. Content, paid ads, retargeting, outreach, AI automations and tracking — one team, one weekly call, one phone number on WhatsApp.

  • Done-with-you social media management across 2 platforms
  • Paid ads management including picture ad creative builds
  • One monthly production shoot · full editing & delivery
  • Retargeting strategy built into your funnel
  • Cold and warm outreach strategy fully mapped
  • AI Automations (BETA) tailored to your business
  • Weekly performance reviews · monthly 1:1 specialist calls
  • Platform optimisation, funnel setup, competitor audits
  • 24/7 WhatsApp support — direct to Tom & Reuben
Bonuses included Stated value £15,500+
  • Motion Labs Playbook · 50+ page SOP£12,999
  • The Command Centre · live ranking & analytics£1,499
  • 75+ Scroll-Stopping Hooks · swipe file£499
  • Discounted Kit & Equipment · supplier networksaves £500–2k
  • SEO & Web Dev partner · negotiated ratessaves £500+
Option 1 · Month-to-month £5,000 setup + £499/wk

No commitment. Leave when you want. Setup covers everything we do to get your marketing ready to go.

Book audit
Free preview drop
A taste of what's in the Playbook
  • Sample chapter from the 50+ page Motion Labs Playbook
  • The 100-hook swipe file we run on every account
  • Our production-day shot list (gear, lighting, b-roll)
  • Two unlisted case study reels showing 1M+ view structure

No spam, no list rental. One drop, one follow-up. Unsubscribe in one click.

Sent. Check your inbox.
Drop usually lands in 60 seconds.
Done with you · 8 weeks

The 8-Week Mentorship

Cap: 5 clients per month

Eight weeks. We install the entire Motion Labs system inside your team and hand over the keys. Then we stay on WhatsApp, for life.

  • Lifetime WhatsApp support — direct to Tom & Reuben, forever
  • Full audit of your current marketing & funnels
  • Hook engineering & content strategy installed in your team
  • Paid ads infrastructure built and handed over
  • Custom tracking dashboards built around your business
  • Cold and warm outreach systems mapped & built
  • Social media management training across your platforms
  • Two weekly strategy calls across all 8 weeks
  • Weekly KPI reviews against proven internal benchmarks
  • Full SOPs & team training so it runs without us
Bonuses included Stated value £15,500+
  • Motion Labs Playbook · 50+ page SOP£12,999
  • The Command Centre · live ranking & analytics£1,499
  • 75+ Scroll-Stopping Hooks · swipe file£499
  • Discounted Kit & Equipment · supplier networksaves £500–2k
  • SEO & Web Dev partner · negotiated ratessaves £500+
Option 2 · Weekly plan £799 /wk × 8

Spread the payment weekly across the 8 weeks. Whole package included.

Option 3 · Extended plan £6,799 / £7,099 / £7,499

Split across 3, 6 or 12 months. Pick the term that fits your cash flow.

Book audit
Free preview drop
The 8-week installation breakdown
  • Full week-by-week curriculum with deliverable checklist
  • The exact onboarding audit doc we send before week 1
  • Tom's tracking-dashboard skeleton (Excel + Looker)
  • Sample SOPs we hand off in week 8

No spam, no list rental. One drop, one follow-up. Unsubscribe in one click.

Sent. Check your inbox.
Drop usually lands in 60 seconds.
For reference

What this would cost you
any other way.

Hire all of this separately and the bill stacks fast. Hire none of it and the year stacks faster.

vs The Full Package

The "build your own marketing team" route

Four hires, four opinions, no single owner of the outcome.

In-house social media manager (1 person, 1 skill)£35,000+/yr
Production company for monthly content shoots£1,500–3,000/day
Paid ads agency retainer£1,500–4,000/mo
Weekly data & strategy specialist£2,000+/mo
Total to assemble separately: £60,000 – £90,000 / year.
Motion Labs · The Full Package
£499 / week — and one phone number.
vs The 8-Week Mentorship

The "figure it out yourself" route

All the alternatives, all the same problem: speed.

External marketing consultantMonths to install
Courses and conferencesWeeks per topic
Trial and error inside your teamYears of guessing
Support after you've learnedNot available
Total time: 1 – 3 years before you're operational.
Motion Labs · 8-Week Mentorship
8 weeks + lifetime support after.
The promise

The Jump Off A Cliff Guarantee.

After 4 weeks of using our service, if you wouldn't jump off a cliff to get our service back, we will return every pound you paid.

No forms. No clawbacks. No awkward exits. Full terms in the service contract. The 8-Week Mentorship runs on the same logic — if you and your team aren't where we agreed to be by week 8, we keep working with you for free until you are.

Free 30-min diagnostic

See if you qualify.

Established UK business hitting the ceiling of what referrals can do? Book a free audit. We'll pull your marketing apart, diagnose what's leaking money, and send you a written fix list. No pitch deck. No obligation. No follow-up unless you want one.

30 min call Zero obligation Written fix list delivered

motion labs

R.
Reuben · CMOsince '21
Reuben
CMO

Spent the last several years inside an 8-figure consumer business running marketing at scale. Generated between 500M and 1B Instagram views organically. 200+ reels above 1M views, highest single reel 35M. Runs an 8,000-member community. Built the diagnostic framework Motion Labs runs on, the one nobody else in the space has.

Hook engineeringContent strategyKPI diagnosticsMulti-platformSalesTeam leadership
T.
Thomas · COOex-Crowe UK
Thomas
COO & Head of Production

Former audit accountant at Crowe UK LLP. Years of auditing major businesses gave him the structure obsession that powers our data side — tracking dashboards, ad infrastructure, ROI. Campaign experience with Represent, David Lloyd, Broken Planet and Weatherite. Full in-house production: cameras, lighting, sound, colour. 10M+ personal TikTok views.

Data & trackingPaid adsProductionBusiness structureClient managementTech infra
Before you book

The questions everyone
asks first.

Most agencies chase views. A big number looks good on a report, it does not drive revenue. We chase the metrics that actually matter — enquiries, qualified leads, sales. We also do not hide behind emails and account managers. You are talking to the two of us directly: in person on the shoots, on WhatsApp when you need us, and on your monthly call. We build real relationships with our clients because that is the only way this works long-term.
It will not. We have worked with 8-figure corporates and household names where one bad post could cost millions. Nothing goes live without your sign-off, and your brand voice is locked in before the first shoot.
Most clients spend under 2 hours a week with us. You show up to the monthly shoot, answer a few WhatsApp messages, and sign off on direction. That is it.
Hiring a social media manager, a production team, a paid ads agency, and a strategy specialist separately would cost you between £60,000 and £90,000 a year. You are paying £499 a week for all of it in one place. The 8-Week Mentorship lands the same capability inside your own team for £5,999 — installed in two months instead of two years.
Yes. That is the whole point. We install the system, document every SOP, and train your team in real time over 8 weeks. By week 8 they are running the content, the ads, the tracking, the lot. The lifetime WhatsApp support is there for the edge cases, not the day-to-day.
We build the pace around your team. If something slips, we flex the schedule or add sessions to catch up. The guarantee means we keep working with you past week 8 until you are where we agreed to be at the start.
The Full Package month-to-month: yes, anytime. The 3-month partnership: if you cancel before the term, the £5,000 setup we waived becomes payable. The 8-Week Mentorship payment plans (Options 2 & 3): if cancelled before settlement, the remaining balance is payable in full. The "Jump Off A Cliff" guarantee covers everything else — full terms in your service contract.
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