Motion · Labs
tap the X to back out anytime
About Motion Labs

Two operators.
One framework.

We're not a content agency. We're operators who built a measurable system for organic growth, then turned it into a service for businesses ready to stop guessing.

The thesis

Marketing is about sanity, not vanity. We measure everything, guess nothing, and ship faster than agencies five times our size.

Most marketing agencies sell views. We sell the system that turns those views into followers, leads and signed contracts. Every reel is graded against five hard KPIs, and if a metric drops, we know exactly where the funnel broke.

That's not theory. It's the same loop Reuben ran inside an 8-figure business to generate over a billion organic Instagram views, and the same structural rigour Thomas brought from auditing major UK businesses at Crowe LLP.

Two operators. One framework. Built to install inside teams that take their numbers seriously.

See the framework
The team

Built by operators.

R.
Reuben · CMOsince '21

Reuben

Chief Marketing Officer

Spent the last several years inside an 8-figure consumer business running marketing at scale. Generated between 500 million and 1 billion Instagram views organically. Built the KPI Performance Framework that powers every Motion Labs engagement — the diagnostic system that tells us exactly which lever to pull when content underperforms.

Manages 50+ accounts at scale with daily output. Has produced 200+ reels surpassing 1 million views, with a single reel hitting 35 million. Runs an 8,000-member Telegram community and led the internal marketing team that closed multiple seven figures for clients. Specialism: hook engineering, retention architecture, platform crisis response.

1B+
Organic IG views
200+
Reels above 1M
35M
Highest single reel
8k
Telegram community
Hook engineeringContent strategyKPI diagnosticsMulti-platformSalesTeam leadershipSOP creation
T.
Thomas · COOex-Crowe UK

Thomas

COO & Head of Production

Former audit accountant at Crowe UK LLP. Two years auditing major businesses gave him the structure obsession that powers our data side: tracking dashboards, ad infrastructure, ROI measurement, the lot. Where Reuben builds the content engine, Thomas builds the rails it runs on.

Campaign experience with Represent Clothing, David Lloyd, Broken Planet and Weatherite Air Conditioning. Full production capability — cameras, lighting, sound, colour grading. Personal TikTok grew to over 10 million views in months. Specialism: paid media, business structuring, financial systems, and turning chaotic campaign data into clean ROI.

10M+
Personal TikTok views
2yr
Crowe UK audit
4+
Major brand campaigns
100%
In-house production
Data & trackingPaid adsProductionBusiness structureClient managementTech infrastructureFinancial systems
How we got here

The short version.

2021 · The first 100M

Reuben starts running marketing inside an 8-figure consumer business.

Inside a team running a real budget, Reuben starts engineering hooks against measurable KPIs instead of chasing trends. First 100M organic views ship inside 12 months.

2022 · Framework forms

The 5 KPI Performance Framework gets formalised.

Hook retention, engagement rate, watch time, view-to-follow, view-to-follower ratio. Five numbers that diagnose any account in under 30 minutes. Repeatable. Teachable. Auditable.

2023 · Operations side

Thomas leaves Crowe to run the data and production side.

Two years auditing major businesses meets Reuben's content engine. Tracking dashboards, paid amplification, full production capability. Campaigns ship for Represent, David Lloyd, Broken Planet, Weatherite.

2024 · Reels at scale

200+ reels above 1M views. Single reel hits 35M.

By the end of the year the system is producing 1M+ view content predictably. The framework moves from internal tool to client deliverable.

2025 · Motion Labs launches

The system gets packaged into a service.

Two offers shipped — The Full Package and the 8-Week Intensive Mentorship. Built for established UK businesses ready to install measurable systems instead of vibes.

2026 · Now

Installing the framework inside corporate teams.

Same loop. Better tooling. Wider audience. Booking 30-minute audits weekly with brands ready to actually execute.

motionLABS Want the same numbers in your business? Audit