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A small selection of campaigns we've delivered. The brief is always the same: install a measurable system, lift the KPIs that matter, and make the numbers visible.
Worked with the Represent team on campaign content built for both organic platforms and paid creative testing. Hook-led short-form, supported by motion-driven product footage and a paid creative library Tom built out for ongoing iteration.
Campaign work focused on lifestyle and member-experience storytelling — short-form built around the moments that actually drive trial bookings (mornings, racquets, kids' clubs, recovery suite). Hook-led, retention-first, mapped to actual booking data not vanity views.
When the brand is already culturally hot, the job stops being awareness and starts being conversion-velocity. Tight-window drop content engineered to hold attention through the buy-window, with paid creative variants ready to scale the winners.
Trade and B2B is where most agencies bail out. We didn't. Built short-form content around the actual decision-makers — facilities managers, M&E consultants, fit-out PMs — with hooks that read the room rather than chasing consumer trends. Content fed paid lead-gen funnel Tom built on the ad side.